Finding it perhaps not quite as clever as first thought, the board of Wataire International Inc., an air-to-water (read "dehumidifier") vendor announced today that it's changing the company's name.
The company says that it hopes a corporate name change will "more accurately reflect the world wide market potential for its atmospheric water generator products."
A number of names are being considered, it says. When a final choice is made, it will be announced along with a new CUSIP number and trading symbol. Hopefully not in the running are similarly cutesy names like, oh say:
While interesting technology with applicability in fresh water-challenged areas and disaster zones, critics cite high power requirements and relatively low tech of these types of systems.