Previous editor and reporter for Canada's national news service the Canadian Press, with a background covering science, environmental and business issues in print and broadcast. Fifteen year career in high tech, including top marketing jobs at tech startups such as SoftArc (acquired by OpenText), Caspian Networks and Ambient Software. Senior consultant to dozens more with Silicon Valley's Regis McKenna, and own practice. Board member of publicly-traded Centrinity (TSX) and other private companies. Frequent speaker at cleantech events.

Previously reporter at The Daily Deal. Began a career spanning radio, wire, print and online news at New York's all news radio station, 1010 WINS AM. Moved into financial journalism at Bridge News, but re-strategized when the company was plunged into financial ruin. At The Deal, enjoyed writing stories about former company's Chapter 11 filing. Has worked numerous freelance jobs as the guy people always get to fix printer jams. The smell of burning ink powder in the morning has fueled many a feature story, email rant and inappropriate chat room banter.

Auto mechanic, the only honest one in New York, but lazy. Kinda dumb. Stares a lot. Loves the New Jersey Devils. A recovering germaphobe. Has a Jesus fish on his car. Knows how to install a disposal (clarkman) for a shower. Is a face painter. Loves Arby's! Loves dip (why can't it be a meal?). Wore a man-fur then switched to the 8-ball because he saw Jerry wearing it and he looked like a "dandy." Steals Jerry's "move." High-fives too much.

Prior to her own boutique consulting business, Juanita was integral in launching multiple traditional and new media publications/business units. She has built multi-million dollar revenue streams working with such companies as Sony, Microsoft, Hewlett-Packard, Dell, Procter & Gamble, Frito Lay and Activision.
Juanita has worked for market leading companies CMP, Future Publishing, TheStreet.com and Computec Media. A San Francisco native and advocate for local non-profits, Juanita hopes to make a positive difference every day, in any way she can.