Gotta give 'em credit.
We usually wince at PR tricks, but this one's pretty good.
Seattle biodiesel bad boy Imperium Renewables convinced MTV's “Pimp My Ride” to turn an American classic into a green biodiesel machine in an Earth Day special to be aired later this month... and were helped in the episode by California Governor Arnold Schwarzenegger, who "lends a hand" in the final stages of the work. Between obligatory eco-soundbites, that is.
In the episoide, The Pimp My Ride crew gives an ecological conversion to a 1965 Chevy Impala so the car can run on pure biodiesel.
The result: an extraordinary 800 horsepower biodiesel “Clean Machine” that gets 25 MPG.
Along the way, host Mad Mike gets a tour of Imperium to see how biodiesel is made. Imperium also donated a year's supply of canola-based biodiesel to the lucky recipient of the car.
Watch for the special Pimp My Ride episode April 22nd on MTV.
Submitted by Dana Childs on April 9, 2007 - 12:17pm.
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Schwartzenegger was apparently so impressed by the biodiesel conversion process that he's asked the Pimp My Ride guys to convert his... Hummer.
That's right. Eco-mouthpiece Schwartzenegger drives a Hummer.
Acceptable? Scandalous? What do you think?